How our segmentation method works
We approach audience segmentation through a blend of storytelling and analytical rigor. Our framework involves exploring your data landscape, collaborating with your stakeholders, and building profiles that resonate with real-life business experiences. Each phase emphasizes transparency, actionable insights, and adaptability—a process tailored to your objectives and market context.
Our expert team
Multidisciplinary professionals with years of experience
Kate Holloway
Lead Analyst
Education
Master of Data Analytics, University of Sydney
Kate leads strategic segmentation projects, blending analytics with storytelling to create actionable profiles for clients.
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David Tran
Segmentation Specialist
Education
Bachelor of Business Analytics, Monash University
David specializes in developing segmentation models, ensuring data is transformed into practical business insights for sustained success.
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Julia Watson
Client Success Manager
Education
Bachelor in Business Administration, University of Queensland
Julia connects technical processes with client goals, guiding teams through every stage and maintaining clear communication throughout.
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Benjamin Green
Data Visualization Lead
Education
Master in Information Systems, Australian National University
Benjamin crafts compelling visual narratives, transforming complex segmentation findings into accessible insights for all stakeholders.
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Segmentation: your roadmap to results
Our process combines in-depth analysis, collaborative validation, and practical implementation phases to deliver segmentation you can use confidently and adapt as your business evolves.
Initial data exploration and review
We begin by gathering and auditing your existing market and customer data, analyzing information quality and identifying gaps to be addressed collaboratively.
Data quality check
Assess available inputs to ensure reliable outcomes.
Gap identification
Highlight areas needing further research or clarification.
Segment model development
Our analysts design preliminary audience segments using advanced statistical and context-driven methodologies, aligning findings closely to your business context.
Preliminary segmentation
Develop segment outlines based on evidence.
Business alignment
Ensure each segment serves your objectives.
Stakeholder validation & refinement
We engage your internal teams to test and refine the draft segments, using workshops and feedback loops for iterative improvements and stronger adoption.
Internal workshops
Involve key stakeholders in segment review.
Iterative adaptation
Refine segments through collaborative feedback.
Practical implementation guidance
With finalized segments, we provide guidance on deploying them across campaigns, messaging, and future planning, supporting adaptability and tracking progress over time.
Deployment playbook
Offer stepwise guidance for application.
Progress monitoring
Track results and adjust as required.
Platform segmentation capabilities
Understand how our segmentation services deliver clarity and adaptability compared to traditional approaches.
See how our transparent process and collaborative support set us apart, driving meaningful outcomes for business teams.
PeakShift segmentation suite
Flexible, expert-driven solutions for actionable audience profiles
Conventional Analysis Agency
Basic segmentation with minimal customization options
Customization level
Ability to adapt models to client needs
Stakeholder collaboration
Engagement with your internal team
Transparency in process
Clarity and explanation throughout service
Follow-up support
Guidance for long-term segment use